![](https://freight.cargo.site/t/original/i/c73aed46a4ffaa1ec4957dfe948914ace960c3c4276061f5175634103f96e678/Garden-Fresh-Gourmet-02.jpeg)
![](https://freight.cargo.site/t/original/i/ca691621ff3c6bd072ca26d9c6cd81919241a7f3c57e6a3e8a7c922897430e00/Garden-Fresh-Gourmet-01.jpeg)
![](https://freight.cargo.site/t/original/i/39facf80600c28b976d09aefb003b866513ead3366c827ce33a6bf63c55f782d/Garden-Fresh-Gourmet-03.jpeg)
![](https://freight.cargo.site/t/original/i/5dfc145e15b45ba36ed8e32edd79b88cd544be43a46afe9978bfac18ffcc160f/Garden-Fresh-Gourmet-07.jpeg)
![](https://freight.cargo.site/t/original/i/df0f84897716d898b204ec869d63f4f24a5a567da564881e74270aaa2ca90f41/Garden-Fresh-Gourmet-08.jpeg)
![](https://freight.cargo.site/t/original/i/1ca8f568c5e62f510264b2353c8a258bb3882121635f2627b1c6e0d0a4c3f444/Garden-Fresh-Gourmet-06.jpeg)
![](https://freight.cargo.site/t/original/i/d12bb7c762952bfd7b198980705847b876278e9a0ffb62c833236f854e675c7d/Garden-Fresh-Gourmet-05.jpeg)
![](https://freight.cargo.site/t/original/i/e29ae5e765cc26363a1b831bcc637c0259a4f212be2275efbf8b67e62f98ba1c/Garden-Fresh-Gourmet-04.jpeg)
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︎ Font in use:
Brush Up
︎ Buy license:
My Fonts
Fonts.com
Fontspring
YouWorkForThem
︎︎︎ About the use:
Via Packaging of the World:
Design: Chase Design Group
Project Type: Produced, Commercial Work
Packaging Content: Food
Location: USA
THE CHALLENGE
Chase was asked to create a new visual identity and comprehensive packaging redesign for Campbell’s C-Fresh brand, Garden Fresh Gourmet. Our ultimate goal was to convey the fresh, high-quality ingredients of their products and to improve shoppability.
THE SOLUTIONThe package redesign started with Garden Fresh Gourmet’s salsa line—the #1 refrigerated salsa brand in the US. Their old look was dated, inconsistent, and hard to shop. The new design retains and builds on the brand yellow with a new logo and eye-catching colored lids. Strong colors and hand-drawn type are integrated with ingredient photography and natural textures, elevating appetite appeal and communicating, “crafted gourmet taste, made fresh”.
︎︎︎︎︎︎︎︎︎ More fonts in action ︎︎︎︎︎︎︎︎︎