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Design: Chase Design Group
Project Type: Produced, Commercial Work
Packaging Content: Food
Location: USA


THE CHALLENGE
Chase was asked to create a new visual identity and comprehensive packaging redesign for Campbell’s C-Fresh brand, Garden Fresh Gourmet. Our ultimate goal was to convey the fresh, high-quality ingredients of their products and to improve shoppability.

THE SOLUTIONThe package redesign started with Garden Fresh Gourmet’s salsa line—the #1 refrigerated salsa brand in the US. Their old look was dated, inconsistent, and hard to shop. The new design retains and builds on the brand yellow with a new logo and eye-catching colored lids. Strong colors and hand-drawn type are integrated with ingredient photography and natural textures, elevating appetite appeal and communicating, “crafted gourmet taste, made fresh”.