Bruce Juice

Bruce Juice by Marx Design, New Zealand.

Via BP&O:

(…) The loose, irregular strokes, uppercase characters, mix of orientation, direction, and the adaptive quality of the logotype maintain the energy and quirky qualities of the illustrative work. The characters are well-drawn and find a balance between a youthful exuberance, expressive brand character, legibility and personality. (…)
Richard Baird