7 Eleven

Via Packaging of the World:

Creative Agency: Brandimage
Client: 7-Eleven
Executive Creative Director: Don Childs
Art Director: Scott Smith
Designer: Tim Binzer
Production Artist: Ree Foltz
Location: USA

“7-Eleven was introducing a line of organic, healthier, 100% juice options for those looking for hydration and refreshment. The solution utilizes large-scale hand hewn typography to emphasize “organic”, along with bold, prominent images of real fruit to convey a natural, fruit forward message at shelf.”